Sue Scheff, founder of Parents' Universal Resources Experts, Inc. (P.U.R.E.), a child and parenting advocacy organization, is a noted expert on Internet Defamation by countless mediums after winning $11.3M in a 2006 lawsuit against a woman who posted viral defamatory statements about Scheff and P.U.R.E. She has appeared on The Rachel Ray Show, ABC News, CNN Headline News, Fox News, CBS News: Sunday Morning, and NPR, to name a few. Visit the author at www.suescheff.com. To find more information about Google Bomb™ visit www.googlebombbook.com.